Tools for running martial arts.

Marketing, training, certification – for schools, multi-site companies, franchise systems and federations. Member administration is included when you want it.

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Who it is for

Schools
Advertising that does not start from zero, courses for trainers and members, gradings without paperwork. Your administration stays as it is.
Multi-site companies
Set up once, use at every location. One account, one base price for up to ten locations.
Franchise systems
Brand and material from the franchisor, the business with the franchisee. Only the franchisee sees members and figures.
Federations
Grading rules, licences, seminars and competitions for member schools, without a view into the school.

You only need member administration for one studio? There are good tools for that. Karena starts with the tools around it – and can take over administration when you are ready.

Automate marketing

Summer campaign, beginners' course, open day. You set up the campaign – or take a ready-made one from the library – and get posters, flyers and digital formats with your address and your look. In minutes, not in rounds with an agency.

The same campaign on a roll-up banner at the school entrance and as an Instagram post on a phone
Print and digital templates
One campaign set, every format: poster, flyer, story, post. Text and address are filled in per location.
Ready-made campaigns from the Karena library
Usable without templates of your own. Whoever publishes the library sees nothing of your school.
For companies and franchisors
You publish the campaign, each location or partner business creates its own material from it. What you charge partners for it is your business.
Media planner
When does what go to print? What do I post, when and how often? All planned with individual lead times and reminders.

We learn every day. Build your own academy.

Induction for new trainers, technique series, exam preparation, referee course. You build the course from video, document and quiz lessons, and your people learn on their phone, at their own pace, with progress per lesson.

A young trainer kneels on the mat explaining a technique to children in gis, while the head coach watches from the side
Courses and learning paths
Lessons in free or fixed order; learning paths combine several courses into one programme.
For every location and partner
One course, every location, every partner business. Whoever publishes the course does not see who else is in the school.
Seminars and courses
Technique seminars, trainer and referee courses with a fixed number of places, waiting list, member and guest price.
Video workouts for members
Sessions to train along with, which your members play on their phone between classes.

Certificates, gradings, qualifications – not just for decoration.

You define which grades and licences exist and what they require. Who may examine follows from the role. Requirements are checked at the grant, you create the certificate as a PDF in your layout with one click, and the member sees their grades in their own area. Passed gradings and further training unlock new permissions.

A young athlete receives a medal in a sports hall
Grades with prerequisites
Kup, Kyu, Dan or grades of your own; each grade knows the one before it.
Examiner rights by role
Up to which grade a trainer may examine is set on the role, not left to gut feeling.
Federation programmes in the member school
The federation publishes the grading rules, the member school examines by them. The belt belongs to the federation and stays valid when the member changes school within the federation.
Licences with a validity period
Trainer and referee licences with a term and a certificate.
Certificate designer
Your own template, your own layout, a PDF at the push of a button.
Permissions through certificates
Belt grades and further training can be set as prerequisites for specific permissions.

Multiple locations? No, real governance.

Franchise, membership, administration – KARENA makes the difference watertight.

Multi-site companies You set up campaigns, courses and grading programmes once; every location uses them in its own account. You do not pay per door: one base price for up to ten locations.

Franchise systems The franchisor publishes brand, material and training. The franchisee runs the business, its members and its figures in its own account – the franchisor does not see them. What the franchisee pays for brand and material is set in the franchise agreement, not with us.

Federations Membership gives a federation no view into the school. It knows the school as an entry in its list, as the school registering athletes at a competition, as a school that examines by its grading rules. Competitions: set up categories and divisions once, schools register their own competitors, with weigh-in and start nationality.

And what about administration?

When you are ready, Karena takes over members, contracts and billing – built for German requirements. If not, your software stays where it is. The KARENA tools need neither contracts nor billing data.

Trainer at the entrance with a tablet, checking a child in for class
Members and contracts
Plans, terms, pauses, guardians, main dojo.
Online enrolment
Signature on screen, withdrawal notice, cancellation button under § 312k BGB.
GoBD-compliant billing
Gapless invoice numbers, immutable invoices, corrections only by cancellation invoice, one invoice per family.
SEPA without a payment provider
Direct debits as pain.008 XML for your own bank, bank details encrypted.
Weekly schedule and attendance
Groups, times, trainers, check-in on a tablet.
Todos
Distribute, track and complete tasks.

Pricing

Every organization books what it needs. All prices net, cancel monthly.

  • School

    For one location.

    €89 / month

    one location

    • Marketing
    • Training
    • Certification
    • Seminars
    • Video workouts

    Administration & billing available as an add-on, from €49.

  • Multi-site

    For companies with several locations – up to ten.

    €199 / month

    up to 10 locations

    • Everything in School, for every location
    • Campaigns created once, materials per location
    • Courses and grading programmes for all locations

    Administration & billing available as an add-on, from €149 by total members.

  • Publisher

    For franchisors, federations and organizations publishing content to partner schools.

    from €99 / month

    library for up to ten locations

    • Publish campaigns to partners
    • Courses and learning paths for all partners
    • Licences and grading programmes
    • Host seminars and competitions

    What you charge your partners is your business. Karena bills you for publishing only; each partner school books its own access.

    Federations: we start with pilot projects. Talk to us.

Administration & billing

Members and contracts, online enrollment with digital signature, GoBD-compliant billing, SEPA direct debit without a payment provider, timetable, attendance and check-in.

A member is any active contract on the first of the month. Trainers, staff and roles are unlimited.

School

up to 100 members
€49 / month
up to 250 members
€79 / month
up to 500 members
€119 / month

Multi-site

up to 300 members in total
€149 / month
up to 800 members in total
€249 / month
up to 2,000 members in total
€399 / month

Competitions: fee per registration, on all plans.

  • Launch prices, net, plus VAT.
  • Cancel monthly.
  • Beyond that – more than ten locations, more than 2,000 members – talk to us.
  • Try it free: a sandbox with your own data, no time limit, no real invoices.
A smith hammers a glowing blade on an anvil, the forge burning behind

Forged in partnership with the Kampfsportakademie

We are a partner of the Kampfsportakademie. These tools grew out of years of working directly with its staff and trainers, at events and on the mat, and are now available in one package.

Visit the Kampfsportakademie

Request access

Tell us what you have in mind. We set up a sandbox with your own data – free, no time limit, no real invoices.